Small enterprise marketing using Instagram
Instagram is an online mobile application that is employed for sharing photographs and videos. Instagram is following in the footsteps of Facebook . com and Twitter and has fast become a popular sociable media tool. Instagram was at first developed so that folks could apply different filter systems to photographs that they had taken on their mobiles and would allow them to easily publish and share these photographs with friends (or bank account followers) using the Instagram application. More recently online video was introduced to Instagram it can be uploaded, but Instagram video tutorials are limited to between 3 to 12-15 seconds long. instagram bot
How come businesses turning to Instagram?
You will discover more than 300 mil Instagram users worldwide.
About 70 million photographs are submitted per day.
The consideration is ‘free’ to arranged up so there are low barriers to admittance.
It is a medium which allows for easy telling of content 24 several hours a day.
What kind of success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
To increase understanding of their products and services.
To enhance brand recognition.
To highlight their community and free of charge work to inspire and attract possible customers to interact with their product, service or brand.
Run successful special offers, competitions and giveaways.
Small enterprise marketing success with Instagram
Instagram appears to be particularly well-liked by product structured businesses because of visual characteristics. Many businesses that are product based such as clothing, jewellery, constitute or even food based business have achieved success using Instagram. This is because the applying allows for photographs to be posted and shared of folks either putting on or using these products. For instance, a food manufacturer might post photographs of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small companies have been able to leverage the run of Instagram to participate their clients. For example, Melbourne based caf? The Kettle Black had over 45, 800 followers in March 2016 they have achieved this by using attractive photographs of their food and images of coffee shop meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be enthusiastic about or seek out.
Bloggers, social media characters and media personalities have amassed a loyal next online with hundreds and sometimes thousands of men and women pursuing their Instagram accounts. This kind of ‘influencer’ group means that there are several eyes there ready to see your product or service. The group has already been built for you. The engagement has already been formed and tapping into this by having your product uploaded onto their Instagram feed or highlighted by a blogger or popular Instagram account holder will assist you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and just how you can tap into this is very important.